FOR IMMEDIATE RELEASE Jonathan Lockwood (jonathan@lookinla.com)
Wed., Sep. 22, 2021
Sustainable children’s brand Little Fishkopp Founder Uta Preston says Nordic and German-influenced sleep bags key to post-pandemic rest, well-being
LOS ANGELES—In a hectic, mid-pandemic environment, quality sleep is more important than ever. Parents especially understand the need for sleep. As children have spent more time in front of screens, and parents have had to grapple with high-stakes problem solving in their careers and finances, sleep has been disrupted.
“When children sleep well, parents sleep well. As we grapple with the pandemic, quality sleep is a game-changer,” said Uta Preston, the founder of children’s brand Little Fishkopp, started her company with the mission to provide quality clothing for children. “Our sleep bags not only provide children and parents with high-quality, organic apparel, they provide high-quality sleep.”
In Germany, people have been using sleep bags for ages as a practical way to keep their children safe and cozy while sleeping. They solve the problem of loose blankets covering faces and interfering with breathing. They can’t be kicked off so they stay secure, but they allow free movement to prevent overheating. Zipping the bag becomes a signal that it is in fact bedtime.
“When I couldn’t find the right products for my little ones, I decided to bring German-style sleep bags to the U.S.,” added Preston. “The sleep bags help children wind down and not only get to sleep faster, but sleep more restfully. This causes cascading positive effects for the children and the family. Parents that sleep better will be better equipped to handle their responsibilities.”
Little Fishkopp’s product line has expanded to include other children’s apparel. They are 100% organic, holding a Global Organic Textile Standard (GOTS) certification and they are sustainably packaged.
“We are committed to giving back to our planet and helping those in need. All organic is not the easiest sourcing choice, and it’s more costly, but we believe it’s worth it,” added Preston. “Growing organic cotton minimizes the impact on the environment and promotes sustainable farming by eliminating the need for most agricultural chemicals like pesticides and fertilizers.
“This helps maintain healthy soil, air and water. It also helps maintain healthy people and communities. Organic farming protects growers from harmful chemicals, and organic cotton results in clean, soft, and non-allergenic fabrics that are better for skin, especially sensitive baby skin.”
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About LittleFishkopp
Little Fishkopp was born of its founder Uta Preston’s love for Nordic style and German quality. Preston founded the children’s wear company after leaving corporate life to start a family. The company started with the traditional sleep bags for young ones, and has expanded into a wider-range apparel company. The Los Angeles-based apparel company adheres to the most stringent organic and quality standards.
