FOR IMMEDIATE RELEASE Jonathan Lockwood (  Mon., Nov. 22, 2021

Uta Preston urges holiday shoppers to shop sustainable

Children’s brand Little Fishkopp founder raises awareness of sustainability and ‘organic’ shopping

LOS ANGELES—Following the highly anticipated 2021 United Nations Climate Change Conference, everyone is thinking about sustainability, and as we head into the holidays it is important to be mindful of how holiday shopping impacts our environment, says Uta Preston, CEO and founder of children’s brand Little Fishkopp.

“This holiday season, sustainable shopping is more important than ever, and holiday shoppers have made it clear they are looking for sustainable gifts,” said Preston. “Consumers are also willing to spend more to shop sustainable.”

A recent IBM and National Retail Federation study found that nearly six in 10 consumers “are willing to change their shopping habits to reduce environmental impact” and nearly eight in 10 respondents “indicate sustainability is important for them.” Underscoring the importance of sustainable shopping, consumers who highly value sustainability are willing to pay a 35 percent premium for more environmentally-conscious products. 

Per Forbes, the Forrester Analytics Consumer Technographics Retail Recontact Survey, 2021, “two out of five US online consumers want to understand the consequences of their energy choices” and that nearly 50% “look for energy-efficient labels when they buy products.”

A recent study by American Express echoed these sentiments. Sustainability Magazine writes, “with consumers having access to a greater choice of sustainable products this year and events such as COP26 at the forefront of the news agenda, over a third (37%) of UK gift givers consider purchasing sustainable presents this year more important than ever.” 

“Sustainability must be more than a buzzword or mere aspiration. Calling your company sustainable requires it to be sustainable in environmental, social and economic terms,” added Preston. “Little Fishkopp is a sustainable brand and we adhere to these standards because nothing is more important than quality and ethical business practices.”

Little Fishkopp is certified under the strictest industry standards because of Preston’s dedication to building a conscious, forward-thinking brand. The children’s apparel features sleep bags, blankets and other clothing, and is inspired by Preston’s love of Nordic style and German quality. 

All of Little Fishkopp products carry the Global Organic Textile Standard (GOTS) certification. GOTS is recognized as the world's leading standard for organic textiles. Products that are GOTS certified adhere to rigorous environmental criteria along the entire textile supply chain. This means that in addition to being made from 100% organic cotton with eco-friendly dyes and inks, Little Fishkopp’s products are free of harmful substances such as lead, nickel and phthalates. 

Furthermore, GOTS certification requires compliance with social criteria regarding employment and working conditions, so Little Fishkopp’s products promote sustainability for people, as well as the planet. Last but not least, Little Fishkopp tries to be a green company in all regards including its use of sustainable packaging such as compostable mailers.



About LittleFishkopp

Little Fishkopp was born of its founder Uta Preston’s love for Nordic style and German quality. Preston founded the children’s wear company after leaving corporate life to start a family. The company started with the traditional sleep bags for young ones, and has expanded into a wider-range apparel company. The Los Angeles-based apparel company adheres to the most stringent organic and quality standards.